May 12, 2022
ZEN Expert Talks Series 1: Anticipating and Preparing for the Future of Hotel Revenue Management
Heading into a new travel and hospitality landscape is a challenging endeavor for hoteliers. Knowing how to prepare and what to expect in the coming years can greatly improve hotel...
May 11, 2022
ZEN Expert Talks Series 1: Adapting Your Hotel Revenue Management Strategy to Today’s Hospitality Market
Adapting and thriving the new travel and hospitality landscape challenges hoteliers to change the way they market and operate their businesses. Understanding the new prevailing market behaviors, guest expectations, and...
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May 05, 2022
The Fundamentals of Hotel Revenue Management
Knowing the timeless fundamentals of hotel revenue management prepares hoteliers in adapting to changing market trends and customer behaviors. By understanding its principles, revenue managers can create strategic plans that...
April 20, 2022
The Power of Hotel Photography: Why it is More Important Than Ever
Hotel photography is extremely important to the success of the business as it can make or break your hotel, yet many hoteliers fail to notice this. A poor angle, flawed...
March 29, 2022
3 Ways to Increase Your Hotel Bookings During Summer Vacation
Summer vacation is just around the corner for most countries in Southeast Asia. People are finally ready to make travel plans for the sunny season. The good news is that...
March 23, 2022
ADR, RevPAR, and other Important KPIs in Hotel Marketing
Keeping track of hotel KPIs gives hotel managers an objective view of how well their hotels are performing, what they can do better, and aids in smart decision-making in the...
March 18, 2022
Increase Occupancy with An Effective Digital Hotel Marketing Strategy
Having a solid hotel digital marketing plan is essential in an increasingly online and connected world. Hotels need to upgrade their marketing plans to stay on top of trends and...
March 11, 2022
Hotel Revenue Management Experts Share Industry Strategies
Hotel revenue management is a continuous process of data collection, innovation, and adaptation to a changing market. By understanding the key strategies in increasing revenue, hoteliers can easily tailor their...
March 09, 2022
How to Increase Hotel Occupancy Even During Low Season with These Proven Hotel Marketing Strategies
Every hotelier loves the peak season—influx of guests, high demand, and easy to achieve full hotel occupancy rate. The thing is, when there’s an upside, there’s also a downside. Hoteliers...
January 31, 2022
Recapture Abandoned Bookings on Your Hotel Website
Customers abandon hotel room bookings so often that it has become normalized in the hospitality industry. However, with a few smart techniques, you can reel customers back in with ease....
January 18, 2022
3 Things to Remember About Hotel Revenue Management
Hotel revenue management is a core aspect of any successful hotel. Knowing how to offer competitive room rates in a dynamic market and being able to identify opportunities for growth...
December 03, 2021
Going Digital Gave This Baguio Hotel a 140% Increase in Revenue
When ZEN Rooms approached the hotel to offer hospitality solutions, initial research found out that the hotel doesn’t have that many listings on online platforms and relies mostly on more...