The Power of Hotel Photography: Why it is More Important Than Ever

Hotel photography is extremely important to the success of the business as it can make or break your hotel, yet many hoteliers fail to notice this. A poor angle, flawed shot image with dark and low quality can potentially discourage guests from booking. That is why investing in professional hotel pictures is recommended in order for you to achieve the growth of your business. Well-lit and professional-looking photos can make a huge difference and we will tell you why in this article.

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Effectively boost your sales through professional hotel pictures

1. Hotel images set the guest’s first impression

Just like when you are meeting someone for the very first time or applying for a job, you put your best foot forward in order for you to gain someone’s approval. The same goes for the hospitality industry. First impressions are very important and play a huge role in your hotel’s success as they can make or break your hotel. 

The best way to make a good lasting first impression is to show your potential guests what your hotel has to offer through aesthetically pleasing photos. Hotel pictures produce an emotional response in the viewer that, at the end of the day, can both consciously and subconsciously influence them to book with you. That is why hoteliers must invest in a professional photographer for them to achieve the best photos.

2. Hotel images are key to your success. The numbers prove it. 

Great hotel images are the key to your business’ success and the numbers are here to prove it. In an article published by 1834 hotels, it is stated that:

80% of all hotel reservations are made on the Internet. In order to entice and secure more customers, hotels must present beautiful images for customers to see.

90% of all information transmitted to the brain is visual. They say a picture speaks a thousand words. Therefore, you must ensure that the story you tell through hotel images is attractive and colorful enough for them to book a room on your website. 

In a study by Hospitality Net, hotel pictures play a 60% role in a guest’s decision-making process. The same goes for online shopping. Humans are visual creatures. And with hotel bookings, people are more likely to book with you when they like what they see.  

According to a study on TripAdvisor, travelers are 150% more engaged on listings with more than 20 images, compared to those with less. Not only that, the photos tend to receive more engagement when they are high quality.
Additionally, based on a study by mentioned in this article, having at least one high-quality photo will increase a booking inquiry by 225%. This further reminds us that photos, videos, and graphics have an influential role in guiding people to take action. 

3. Hotel pictures attract more guests. 

Quality hotel and resort pictures have the ability to show off your facilities and bring out the character and style of your hotel. Over the years, people have grown more impatient online. In fact, according to a Microsoft study, people have an attention span of eight seconds, a decrease from 12 seconds back in 2000. And that human attention span decreases by 88% every year. 

With that being said, hoteliers have only seconds to convince a potential customer to book with them. Is this even possible? And if so, how can you do this? The short answer is, invest in hotel and resort pictures and hire a professional hotel and resort photographer to do the work for you. In a matter of seconds, potential customers should be immediately impressed for them to proceed with scrolling through your website and book. The more quality hotel images you have, the higher number of guests would be convinced to book your hotel. This is how professional hotel images will help you increase hotel business success.

4. Hotel images allow you to get ahead of your competitors.

As mentioned above, great hotel photos are the key to gaining more online bookings. Professional hotel photography not only shows and highlights your facilities but also helps you get ahead of your competitors by gaining your potential customers’ trust in a snap.

So in order for you to stand out and win the competition, you would need an eye-catching hotel branding and marketing strategy, and hire a good hotel and resort photographer to take the best hotel photos from hotel interior photography to hotel food photography. If you ignore this part, chances are, you would end up losing your customers to your competitors.

5. Presenting attractive hotel pictures play a crucial role in a consumer’s decision-making process. 

Professional hotel and resort pictures play a crucial role in the guest’s booking journey and decision-making. Customers base much of their decision on whether to book with you or not on the quality and quantity of the hotel pictures you present. If they see another hotel with better photos, they might end up booking it instead of your hotel.

How to Get Hotel Photography Right

It’s simple, hire a professional hotel and resort photographer. It is important to get the best and right people to do the hotel photoshoot as the success of your business depends on it. 

A professional photographer has the right materials and knows the right angles that suit your hotel best. It’s good to note that even with the best camera phones, hotels should not be encouraged to take the photos themselves as it takes a certain skill to present their hotels in the best light. Having said that, unfortunately, many hoteliers still dismiss the idea of investing in a professional photographer because of the hotel photography pricing. 

Though hiring a professional photographer might be considered costly, it will be very much worth it in the long run as more potential guests might book your hotel the moment they lay their eyes on your website or social media pages.

In conclusion, good hotel pictures play a vital role in making your business successful. It accentuates your hotel quality, making guests believe that they get their value for money for the rooms they book at your hotel. While quality photos convince people to avail of your rooms and services, you must also accompany them with optimal pricing in order to give your guests the best offer possible. 

With ZEN RMS, we guarantee that all your hotel rooms are sold at competitive prices according to guests’ willingness to pay. ZEN Rooms, experienced in boosting the performance of hotels across Southeast Asia, also offers great photography services as an add-on to the ZEM RMS.

Let us help you achieve the success you’ve been aiming for. Talk to an expert now.

Frequently Asked Questions About Hotel Photography and Hotel Pictures 

Q: What is hotel photography?

A: Hotel photography allows your business to communicate with your audience and potential customers through enticing hotel images that showcase the best features of your hotel. You get to tell a story and present the kind of experience you’d want your consumers to feel when they book a room with you. Although such high-quality images require an investment, they will definitely positively affect your brand perception, market share, and ultimately your rates and revenue.

Q: Does my hotel need photography services?

A: In short, yes. In this very competitive market, it is never going to be enough to use a mobile phone, or your digital camera to take good hotel pictures. It is recommended to use professional services in order to get satisfactory results. 

Q: What are the advantages of having good pictures for my hotel?

A: When looking for a hotel room, potential customers will almost always look online before anywhere else. As a result, images of your hotel will always be one of the first things people see setting your guests their very first impression. If they don’t find quality in your pictures, chances are, they’d choose a different hotel.

Q: Where can I get an experienced photography service for my hotel?

A: ZEN Rooms has experience in managing hundreds of hotels across the region, where we also provide professional photography services for our clients as an add-on to our ZEN eManager Express service, where we ensure that your hotels are priced optimally. Having said that, it is definitely a good idea to start working with ZEN Rooms right now. A combination of good photos and an excellent pricing algorithm will ensure that your hotel will stand out among the competition and attract more guests than you have ever imagined before.

Article by Cielo Fernando