Top 5 Benefits of Using Hotel Management Systems

If you’re not using hotel management systems, you’re probably losing hundreds of thousands in revenue and you don’t even know it.
Unfortunately, many small- and medium-sized hotels in Southeast Asia still manually record and keep track of operations with Excel spreadsheets, ledgers, and pen and paper. While that worked out well for the hotel industry maybe 15-20 years ago, it won’t help you today.

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What is a Hotel Management System?


Smaller chains and boutique hotels can easily find more accessible and beginner-friendly digital systems to suit their needs.


A hotel management system is a software hoteliers use to help them run operations by keeping track of different aspects of the business. Most hotel systems are designed to help them with hotel pricing, manage reservations, keep track of guest profiles, and organize front desk tasks like check-in and billing. 

With many hotel software providers now, hotel management systems are no longer reserved for large-scale operations. Smaller chains and boutique hotels can easily find more accessible and beginner-friendly digital systems to suit their needs. 

Read More: Learn more about Hotel Management Systems


What are the benefits of a Hotel Management System?

Hotel technology can seem a bit unnecessary and frivolous to those unfamiliar with the systems. However, investing in hotel software has many advantages and can easily be customized to match perfectly with most existing hotel management applications. 


Here are the top 5 benefits of using a hotel management software: 

  1. Improve online visibility

  2. Manage bookings

  3. Manage daily operations

  4. Generate competitive rates

  5. Improve overall efficiency


1. Improve your hotel’s online visibility with hotel systems that manage your reputation and marketing channels. 

Use hotel reputation management systems to increase hotel bookings. 

Where’s the first place people look when choosing a hotel? Google and social media! Having a strong online presence and digital marketing strategy is crucial for any hotel in 2022.  In 2021 alone, online hotel bookings grew by 70% in preparation for their travels. That number is expected to grow even more this year, which means not being online can cost you thousands in lost revenue. 

Hotel systems like reputation management apps and channel management systems make it easy for hoteliers to monitor and maximize their online presence and drive guests to the booking page. Plus, your hotel gets introduced to new booking channels and travel websites that highlight your best features and guest reviews. 

Read More: Top 5 Tips to Optimize Your Hotel Booking System


2. Use a powerful hotel reservations system to better manage bookings and get to the top of the most popular OTA website. 

Hotel reservations and booking systems make it easier for hoteliers to monitor room reservations across all channels.

Direct booking on your website shouldn’t be the only way to reserve rooms online. Online Travel Agencies (OTAs) like Expedia, Airbnb, Booking.com, and Agoda are one of the top channels for hotel bookings. Make sure you have rooms listed in these channels to make it easier for your customers to book. 

Not sure how to manage multiple listings? Try an OTA listings software like ZEN Channel Manager to effortlessly manage, record, and optimize all your OTA room prices and bookings with just one app. Learn more about our Channel Manager and book a meeting. 


3. Monitor and manage daily operations better with a property management system.

Hotel property management systems can help in organizing and clearing out day-to-day hotel operations.

Slow check-in processes, overlapping staff schedules, and backoffice errors are common problems for hoteliers. Wouldn’t it be so much easier if you had a hotel system for keeping track and managing day-to-day operations? Lucky for you, property management systems are the new standard in hotels. These are comprehensive, interconnected management systems employees can use to keep track of reservations, check-out times, employee schedules, and guest profiles. 

Check out  ZEN Property Management System to carry out all your managerial, operational, and business tasks from place. It’s designed to integrate all your internal systems, documents, and processes with external partners for smoother and faster transactions.


4. Generate the best hotel room rates to increase revenue using a hotel revenue management system.

Hotel pricing systems or revenue management software can make it easier for hoteliers to come up with the most competitive rates to increase bookings and revenue.

Increase your daily occupancy rate with more competitive prices that reflect market trends and customer preferences through a hotel revenue management system (RMS). An RMS uses a combination of AI-technology and internal algorithms to scan relevant market and competitor data to generate the best prices. It even automatically updates room prices to meet real-time demand. There’s no need for you to manually make calculations everyday just to sell a few rooms. 

Check out ZEN Revenue Management Software as an example. It has customizable parameters and an AI-operated software that scours the internet for data on market trends, customer demands, and competitor rates to give you the most attractive room prices for all your listings. It even automatically adjusts prices to keep up with market changes.

Read More: Hotel Revenue Management Experts Share Industry Strategies


5. Improve employee efficiency and maximize human resources by automating frontdesk and backend hotel management tasks.

Hotel management systems can automate recurring tasks so that employees can maximize their productivity.

Human error, data redundancy, and faulty tracking methods of analog systems can be frustrating. Using hotel software significantly reduces time and effort spent on tasks while also increasing rewards, streamlining processes, and achieving better outcomes. Not only will you enjoy a more organized hotel management system, your employees, customers, and investors will also thank you for being efficient and effective. 


Learn more about hotel management software and hospitality tips on our blogs.


Interested in using your first hotel management software? Set up a FREE consultation with one of our software experts. We’ll guide you through the process of selecting the right system and right strategy to achieve your business goals. 


Frequently Asked Questions About Hotel Management Systems

What is a hotel management system?

A hotel management system is a software hoteliers use to help them run operations by keeping track of different aspects of the business. 

What types of hotel management systems do hoteliers use?

The most common hotel software used are property management systems, revenue management systems, and hotel reservations systems. 

How do you choose the right hotel management system?

Choosing the right hotel management system depends on your business priorities, budget, and the hotel software features that are important to your goals. 

What are the advantages of using a hotel management system?

Some of the benefits of using hotel management systems are increased hotel bookings, higher revenue, and more organized day-to-day hotel operations. 


Article by: Ayna Gonzales