Heard of “Revenge Travel” Yet? It’s the Latest Tourism Phenomenon

November 19, 2021

Countries are slowly easing restrictions for travelers itching to get out. Is your hotel ready for the “revenge travel” booking surge? 


The Huffington Post recently did a feature on the recent uptick of vacationers and tourists booking plane tickets and hotel rooms for their end-of-year holiday plans and summer trips for 2022. Many people are now calling this trend the “Revenge Travel” phenomenon. 


What is “Revenge Travel”?

“Revenge travel”  or “revenge tourism” is the concept of finally releasing all your pent-up wanderlust for the past two years by “travelling as much as you can.” People have been cooped up at home for so long that they are willing to treat themselves to some much-needed change of scenery, whether to scratch that travel itch, see loved ones, or make changes in their lives. 

Travel and hospitality industry experts are expecting a HUGE increase in revenue for airlines, hotels, resorts, and other service providers in popular tourist destinations. Travel company Vrbo.com’s study found that though the pandemic has dramatically changed the tourism industry, people have still found ways to enjoy travel. 

Below are other findings from the study:

  • 67% of travelers are planning longer trips that will allow them to mix work with leisure

  • 61% prefer destinations with more outdoor activities

  • 65% are planning to travel more now than before the pandemic

  • 33% are willing to spend more for trips


But while international travel might not immediately see instant recovery from their losses at the start of the pandemic, domestic travel is going to be in high demand as people try to limit their flight times and confined exposure.

This also means an increase in demand for outdoor activities and well-ventilated and sanitized accommodations for their travels. 


How will “revenge travel” affect the hospitality industry?


Hotels and rental properties are advised to take the “revenge travel” phenomenon into account as they start to plan for next year’s business goals and strategies. 

In fact, AdAge.com reports that:

  • 90% of tourists will be on the lookout for the best hotel deals 

  • 40% will be relying on online searches and 

  • 27% will be looking at hotel reviews and ratings. 


Here are other steps you can take to maximize the demand surge:

  • Aggressively promote your best room rates and deals 

  • Offer discounts for longer stays and multiple bookings

  • Invest in competitive OTA listings

  • Advertise positive guest reviews

  • Promote early-bird booking deals


With attractive prices being the most significant deciding factor among the revenge travel crowd, having a competitive pricing strategy can increase your occupancy rate and daily revenue. Invest in a Revenue Management System like ZEN RMS that can automatically compute and adjust your room rates with its Dynamic Pricing feature. 


Read more about Dynamic Pricing and Revenue Management Systems.


Learn how ZEN Hospitality Solutions can help your hotel prepare for 2022.
Book a FREE consultation today.


Article by Ayna Gonzales



 

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