Hotel in Indonesia

During these unprecedented times, the hospitality industry is evolving faster than ever and will continue to face challenges amid the pandemic and in the years to come. The success of your business will rely on how you respond to the new hotel trends and the consumers’ changing behaviors.

In this article, we will tell you about the key trends in tourism and hospitality industry and help you keep up with those for you to maximize your revenue.

Cover photo by Sara Dubler on Unsplash

Whether you’re new in the business or have been running a hotel for a long time already, it’s important to adapt to the trends to see better results. Here are the trends that shape the current and future tourism and hospitality industry that every hotelier and owner must know.

  1. Staycation
  2. Work-friendly rooms
  3. Added flexibility
  4. Solo travelers
  5. Enhanced hygiene protocols
  6. Contactless transactions
  7. Personalization
  8. Insta-worthy hotel designs
  9. Sustainability 
  10. Automation

What’s inside this blog?

1. Staycation

The travel restrictions have greatly contributed to the rise of staycation. Since the pandemic started, many people have been confined to their homes and were itching to go out and about. That is why, even if it is a different way to take time off, people will take any chance they’d see just to have the rest and relaxation they’ve been craving for so long. Since international travel is quite far from reopening, many vacationers are opting to stay closer to home for many reasons: budget, environment, and safety. 

2. Work-friendly rooms

With many travelers choosing to extend their trips, leisure may not only be the reason for this. There are people who are looking for a room where they can work comfortably while enjoying a great view. Therefore, work-friendly rooms are among the hospitality trends to watch out for this year. With this kind of room, travelers expect that the hotel room will have fast free Wi-Fi and a workstation enough to fit their basic work needs. Work-friendly rooms could be a major deciding factor for many travelers looking to blend work and play.

3. Added flexibility

The pandemic made everything uncertain, especially in traveling. Because of this, people are hesitant to book in advance. If you don’t give your customers the assurance that they’ll get their money back, they will not book your room even if it’s the lowest rate ever. This is where the added flexibility comes in. If you offer guests a full refund for last-minute cancellations and other risk-reducing policies, there’s a high possibility that they will book with you. 

Having a flexible cancelation policy will be vital in ensuring direct bookings, and these relaxed policies will continue in 2021 and the years to come. That being said, this current trend in hospitality and tourism industry affects the decision-making of travelers. 

4. Solo travelers

In the age of mindfulness, many have embraced the value of spending time alone and stepping out of comfort zones through traveling alone, interacting, and making friends. The reasons for this are self-discovery and personal empowerment. According to research conducted by Cox & Kings, solo travel could be among the first segments to come back as the tourism sector starts to recover. Hence, it’s considered one of the new trends in hospitality industry.

So in order for you to win this game, you have to make solo travelers feel comfortable by lowering the barrier between the hotel staff and guests, improving interior design choices to evoke a sense of warmth and welcome, and allow them to feel there’s a hotel community.

5. Enhanced hygiene protocols

Traveling in the new normal means guests will be more health-conscious than ever so they will prioritize hotels that will give them a comfortable and worry-free stay. While the hospitality industry was quick to implement safety and hygiene protocols, it will continue building on and improving. Assess which areas of your hotel need improvement or increased precautions and assure your guests that your property is practicing safety and health measures. 

6. Contactless transactions

The new hotel industry trend that has become more popular when the pandemic came is contactless transactions. This 2021, many hotels are likely to increase their adoption of technology that reduces the number of touchpoints to give their guests some peace of mind. And in the years to come, the technology of having the ability to self-check-in and check-out online, facial and fingerprint recognition technology, contactless payments, mobile keys, and smart rooms with settings controlled by the Internet of Things technology will just be ordinary.

7. Personalization

Many hotels are now going the extra mile to personalize their services to make their guests feel more special. What you can do is greet your guests personally, send personalized emails using an email marketing tool, or tailor your offer and promotions to every guest from the existing data you have. If your guests feel like royalty, they will become your repeat guests.

8. Insta-worthy hotel designs

In this day and age of social media, many travelers are choosing a hotel that satisfies their needs (and feeds!). Travelers today have an affinity towards snapping pictures of every corner that are aesthetically pleasing that is worth sharing on their social media. And what do you get out of this you ask? Well, just free publicity! Redesigning your interior however, can be costly but this is not the only way to make your hotel insta-worthy. Instead of doing a complete overhaul of your interior design, just replace some furniture, add some accents, make your meals more presentable, or improve one specific area of your hotel that will make people want to experience it when they see a photo of it.

9. Sustainability 

Sustainability is also one of the trends in tourism and hospitality industry that will shape tourism in the future. It is now a global matter so people are becoming increasingly sensitive to environmental and social issues. That is why hoteliers must think of ways on how to comply with the regulations and reduce environmental impacts. You can start with choosing bed sheets made from organic materials, using eco-friendly toiletries, reducing energy consumption with smart bulbs and more.

10. Automation

Before, Revenue Managers did all the work manually from collecting, entering, and analyzing so much data. Today, many hotels that use manual revenue management reporting processes are now automated and simplified. By embracing technology and machine learning, automation in Hotel Revenue Management speeds up the work of RMs, helping them make fast and complex decisions through the help of reliable Revenue Management Solutions (RMS) like ZEN eManager Express

Related article: Automation in Hotel Revenue Management: How It Works and How Hoteliers Benefit From It

Do more with less and let ZEN eManager Express do the heavy lifting for you to access all the data you need in just a few clicks. Book your free appointment now at www.zen-hs.com/book-a-meeting/.

Frequently Asked Questions About Hotel Trends

Q: What are the new hotel trends to watch out for in 2021?
A: Whether you’re new in the business or have been running a hotel for a long time already, it’s important to adapt to the trends to see better results. Here are the trends that shape the current and future tourism and hospitality industry that every hotelier and owner must know.

  1. Staycation
  2. Work-friendly rooms
  3. Added flexibility
  4. Solo travelers
  5. Enhanced hygiene protocols
  6. Contactless transactions
  7. Personalization
  8. Insta-worthy hotel designs
  9. Sustainability 
  10. Automation

Q: How can you keep pace with these hospitality trends?

  1. Focus on a key market within the hospitality industry to understand consumers’ needs, and how to take advantage of this huge growth opportunity.
  2. Be open to new technologies such as self-check-ins and check-outs, touchless payments, app-based services, augmented or virtual reality, and more. For hospitality organizations, this should be seen as an invitation to innovate and invest in digital technology. 
  3. Understand how to follow the protocol of clean, safe experience and effectively communicate this to consumers.

Q: What type of automation is available in the Hospitality Industry?

  1. Revenue Management System with Dynamic Pricing
  2. Channel Manager and Property Management System
  3. Automated Guest Feedback Management
  4. Hotel Task Management
  5. Automated Guest Communication
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